Lombokinsider.com – In search of young talents to work as tourism promotion ambassadors and in effort to promote more proper practice of wearing hijab, the Tourism Office of West Nusa Tenggara (WNT) province announced a beauty contest called runs Duta Wisata Halal Lombok Sumbawa on Monday, 2 May 2016 in Mataram.

“The contest will also serve as a program to promote National Qur’an Reading Contest event that will be held in Mataram from July 30 to August 6. This event will also be used to promote Lombok as a halal destination,” said Mr Lalu M. Faozal, head of WNT’s Culture and Tourism Office, in a press conference.

The beauty contest was organized by a foundation called Indonesia Syar’i Face and was meant to promote proper hijab wearing practice among moslem women. “This contest applies strict requirements for participants. They should be 18 – 40 years old, moslem woman, reads the Qur’an properly, has good understanding of Islam, smart, well groomed and demonstrates special skills and achievements, and physically healthy,” said Lutfa Nur Rahayu, head of the organizing committee.

The Indonesia Syar’i Face beauty contest will be held at Golden Tulip Hotel http://www.goldentulipmataramlombok.com/en a brand new four star city hotel who also serves as the main sponsor of the event, together with Culture and Tourism Office of West Nusa Tenggara and other sponsors. “We hope that this event will help boost tourism in West Nusa Tenggara that is now growing rapidly,” said Mr Lalu Moh. Faozal.

In 2015 Lombok won both World Best Halal Destination award and World Best Halal Honeymoon Destination award. These awards have attracted interest from tourism industry in the Middle East who now are developing tour packages to Lombok and an international direct flight by Fly Emirates will also soon serve Dubai – Lombok on a regular basis. (LI/AA)

About Author: Kasan Mulyono
Writer. Lecturer. Ph.D in Economics. Mine worker. PR veteran. Casual cyclist. Father of 4. Husband to Kartina. Moslem. Lives in Lombok & West Sumbawa, West Nusa Tenggara, Indonesia. FB: KasanMulyono2015 Email: k_mulyono@yahoo.com Twitter: KasanMulyono Instagram: KasanMulyono